Did you know what…
the new reality in the cosmetics sector?
What’s happening in the cosmetics sector?
Sales of lipstick have plummeted worldwide due to the use of face masks to curb the coronavirus. The cosmetics giants don’t know what to do with the stock one of the beauty products that is set to sell the least well at the moment. In our ‘new normal’, those who used to wear it will be required to cover their mouths in public.
The new normal for cosmetics
As life gradually returns to normal, one thing has become clear: People generally wear far less make-up. But it seems that there is one group within this sector that stands to benefit. And that is none other than the eye make-up (of the eyes):, the latest sales reports tell us that Sales of mascara, eyeshadow, eyeliner and concealer have doubled, as this will be the part of the face to which we will be paying the most attention from now on, since it will be the part that is visible.
We need to bear in mind that entering a perfumery or a cosmetics retail outlet Trying out new fragrances, make-up ranges or treatments is going to be a whole new experience in which Technology is set to play a key role.
In the new cosmetics range, the focus will be on more personalised services, using both artificial intelligence technology such as the one that brings our experts closer to consumers in the virtual world. Furthermore, it is likely that we will no longer be able to test make-up from cosmetic brands in the same way as we have done until now – on the back of the hand or with a brush stroke on the face, without the brush having been sterilised.
We are entering a new normal for everyone, including the cosmetics industry.
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