The Barcelona-based educational centre Escola ISC, in collaboration with Beauty Cluster Barcelona and Gabinete Técnico Farmacéutico M. Camps, has launched the official CFGS qualification in Marketing and Advertising, specialising in Cosmetics, this year.
Thanks to this Higher-Level Vocational Training Course, which leads to an official Higher-Level Technician qualification, students will be able to train in marketing and advertising. Furthermore, they will also have the opportunity to apply this knowledge specifically to the cosmetics sector.
This professional qualification, which provides marketing expertise specifically in the field of cosmetics, is undoubtedly of great value to the pharmaceutical sector as a whole. And we have no doubt that it will open up a wide range of career opportunities for these students within the marketing departments of our sector.
CFGS in Marketing and Advertising, specialising in Cosmetics – Over the last few years, Gabinete Técnico Farmacéutico M. Camps has collaborated with ISC School y Beauty Cluster Barcelona, in the design, creation and approval by the Department of Education of the Government of Catalonia of a Higher Level Training Cycle in Marketing and Advertising, but which would also offer students a specialisation in the cosmetics sector.
The cosmetics marketing is, without a doubt, a an indispensable tool for the survival of companies in the sector. After all, all cosmetics companies have to compete with one another for consumers’ business – whether in department stores, chemists or shops e-commerce. Therefore, Being able to devise effective marketing strategies that can make a difference to the marketing of cosmetic products is a highly sought-after professional skill in our sector.
We therefore believe that purchasing marketing knowledge applied to the cosmetics sector It is a good opportunity to build a career for themselves. And we hope that all these skills which the students of the new Higher-Level Vocational Training Course in Marketing and Advertising, specialising in Cosmetics will enable them to find their place in the world of cosmetics.
About the organisers of this new training programme
This Higher-Level Vocational Training Course has been developed by:
- ISC School: This educational centre offers a comprehensive range of courses at various levels. Through its study programmes, you can study languages, IT, marketing and digital design.
- Beauty Cluster Barcelona: This beauty sector cluster, chaired by Ivan Borrego, brings together hundreds of companies and professionals from the cosmetics sector. Thanks to its collaboration with the Higher-Level Vocational Training Course in Marketing and Advertising, you will be able to undertake a work placement at a cosmetics company based in Catalonia.
- Gabinete Técnico Farmacéutico M. Camps: This technical consultancy, with offices in Barcelona and Valencia, specialises in regulatory affairs for the cosmetics sector and is headed by the pharmacist Mercè Camps, a member of the Royal Academy of Pharmacy of Catalonia and one of Spain’s leading experts in cosmetics.
Curriculum for the Higher Vocational Training (CFGS) in Marketing and Advertising with
Specialism in Cosmetics
The Curriculum of the Higher-Level Vocational Training Course in Marketing and Advertising, specialising in Cosmetics It is structured over two courses of four terms each and lasts 2,000 hours (including the work placements (which you will carry out at cosmetics companies that are members of Beauty Cluster Barcelona).
It is currently offered in the afternoons, from 4 pm to 8 pm, and several of its modules can be taken in English.
View the programme syllabus by course:
Year 1
- MP1 Customer, Consumer and User Services
- MP3: Economic and Financial Management of a Business
- MP4 Market Research
- MP5 Fieldwork in market research
- MP7 Digital Marketing
- MP9 Marketing Policies
- MP11 Anglès
- MP12 Training and Career Guidance
Year 2
- MP2 Design and production of communication materials
- MP6 Product and service launches
- MP8: Mid-level officers and communications support
- MP10 Public Relations and Marketing Events Management*
- MP13 Marketing and Advertising Project
- MP14 Workplace Training
This programme features official qualification accredited by the Department of Education of the Government of Catalonia. Upon successfully completing the Higher Vocational Training (CFGS) course in Marketing and Advertising, specialising in Cosmetics, you will be awarded a qualification in Higher National Diploma in Marketing and Advertising.