{"id":6523,"date":"2020-06-04T19:09:35","date_gmt":"2020-06-04T18:09:35","guid":{"rendered":"https:\/\/mcamps.com\/?p=6523"},"modified":"2020-06-07T19:37:49","modified_gmt":"2020-06-07T18:37:49","slug":"sabias-que-es-la-nueva-realidad-en-el-sector-cosmetico","status":"publish","type":"post","link":"https:\/\/mcamps.com\/fra\/sabias-que-es-la-nueva-realidad-en-el-sector-cosmetico\/","title":{"rendered":"Saviez-vous que... la nouvelle r\u00e9alit\u00e9 de l'industrie cosm\u00e9tique ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.22.3&#8243; background_color=\u00bb#2c4d91&#8243;][et_pb_row _builder_version=\u00bb3.25&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.4.4&#8243; text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_2_font=\u00bbKarla|||on|||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb18px\u00bb header_2_letter_spacing=\u00bb2px\u00bb header_2_line_height=\u00bb2.3em\u00bb text_orientation=\u00bbcenter\u00bb]<\/p>\n<h2>\u00bfSab\u00edas qu\u00e9 es&#8230;<\/h2>\n<h1>la nueva realidad en el sector cosm\u00e9tico?<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.22.3&#8243; min_height=\u00bb1102px\u00bb custom_margin=\u00bb||-257px|||\u00bb][et_pb_row _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb0px||0px|||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb url=\u00bb\/sabias-que\/\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb%%41%%\u00bb icon_placement=\u00bbleft\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb20px\u00bb _builder_version=\u00bb3.29.2&#8243; body_font=\u00bb||||||||\u00bb body_text_color=\u00bb#2c4d91&#8243; body_font_size=\u00bb14px\u00bb width=\u00bb200px\u00bb module_alignment=\u00bbleft\u00bb link_option_url=\u00bb\/sabias-que\/\u00bb]<\/p>\n<p>Volver a Sab\u00edas que&#8230;<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb3.29.2&#8243;][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.4.4&#8243; text_font=\u00bb||||||||\u00bb text_font_size=\u00bb30px\u00bb text_line_height=\u00bb1.1em\u00bb]<\/p>\n<h2><span style=\"font-size: xx-large;\"><strong>\u00bfQu\u00e9 est\u00e1 sucediendo en el sector cosm\u00e9tico?<br \/><\/strong><\/span><\/h2>\n<p>Las\u00a0ventas de <strong>pintalabios\u00a0<\/strong>se han desplomado en todo el mundo\u00a0por el uso de las <strong>mascarillas\u00a0<\/strong>para frenar el coronavirus. Los gigantes de cosm\u00e9tica no saben qu\u00e9 hacer con el <em>stock<\/em>\u00a0de uno de los productos de belleza que peor salida van a tener ahora. En nuestra nueva normalidad quienes sol\u00edan llevarlo puesto deber\u00e1n taparse obligatoriamente la boca en p\u00fablico.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/mcamps.com\/wp-content\/uploads\/2020\/06\/Dise\u00f1o-sin-t\u00edtulo-3.jpg\u00bb alt=\u00bbnormalidad para los cosm\u00e9ticos\u00bb title_text=\u00bbnormalidad para los cosm\u00e9ticos\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.4.4&#8243; transform_rotate=\u00bb343deg|5deg|6deg\u00bb custom_padding=\u00bb30px||30px||false|false\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_horizontal=\u00bb22px\u00bb box_shadow_vertical=\u00bb31px\u00bb box_shadow_blur=\u00bb54px\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb3.29.2&#8243; custom_margin=\u00bb|auto|-148px|auto||\u00bb custom_padding=\u00bb||||false|false\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/mcamps.com\/wp-content\/uploads\/2020\/06\/gtf-post-blog-petita-1.png\u00bb alt=\u00bbNueva normalidad para los cosm\u00e9ticos\u00bb title_text=\u00bbNueva normalidad para los cosm\u00e9ticos\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.4.4&#8243; module_alignment=\u00bbcenter\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.4.4&#8243; custom_padding=\u00bb||0px|||\u00bb][et_pb_row _builder_version=\u00bb4.4.4&#8243; min_height=\u00bb39px\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.4.4&#8243;][et_pb_text _builder_version=\u00bb4.4.4&#8243; hover_enabled=\u00bb0&#8243;]<\/p>\n<h2><strong><\/strong><\/h2>\n<h2><strong><\/strong><\/h2>\n<h2><strong>La nueva normalidad para los cosm\u00e9ticos<\/strong><\/h2>\n<p>Con el progresivo retorno a la normalidad, se ha constatado un hecho: <strong>la gente se maquilla mucho menos en general<\/strong>. Pero parece que hay dentro de este sector un grupo que sale beneficiado. Y no es otro que la <strong>cosm\u00e9tica ocular <\/strong>(de los ojos)<strong>:<\/strong>, los \u00faltimos informes de ventas nos dicen que <strong>las ventas de r\u00edmel, sombras de ojos, l\u00e1pices y correctores se ha duplicado<\/strong>, puesto que va a ser la parte de la cara a la que a partir de ahora vamos a darle mas importancia ya que va a ser nuestra parte visible.<\/p>\n<p>Tenemos que tener en cuenta que ahora entrar en una <strong>perfumer\u00eda<\/strong> o un<strong> punto de venta de cosm\u00e9tica<\/strong> a probar fragancias, gamas de maquillaje o tratamientos nuevos va a ser una nueva experiencia en la que <strong>la tecnolog\u00eda va a tener un papel fundamental<\/strong>.<\/p>\n<p>En la nueva cosm\u00e9tica primar\u00e1n los <strong>servicios m\u00e1s personalizados<\/strong>, utilizando tanto\u00a0<strong>tecnolog\u00eda de inteligencia artificial<\/strong>\u00a0como la que permite acercar a nuestros expertos al consumidor en el mundo virtual. Adem\u00e1s, es probable que ya no volvamos a probarnos el maquillaje de las firmas cosm\u00e9ticas como lo hac\u00edamos hasta ahora &#8211; en la superficie de la mano o con un toque de brocha sobre el rostro, sin que \u00e9sta haya sido esterilizada.<\/p>\n<p>Entramos en una nueva normalidad para todos, tambi\u00e9n para los cosm\u00e9ticos.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Otras entradas en Sab\u00edas Qu\u00e9:<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.4.4&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.4.4&#8243;][et_pb_slider arrows_custom_color=\u00bb#4c4c4c\u00bb _builder_version=\u00bb4.4.4&#8243; header_level=\u00bbh3&#8243; background_color=\u00bb#4c4c4c\u00bb content_max_width=\u00bb100%\u00bb max_height=\u00bb669px\u00bb custom_margin=\u00bb-25px||-25px||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb link_option_url=\u00bbhttps:\/\/mcamps.com\/categorias-de-mascarillas-sanitarias-sabias-que\/\u00bb link_option_url_new_window=\u00bbon\u00bb border_color_all=\u00bb#4c4c4c\u00bb border_color_all_image=\u00bb#4c4c4c\u00bb][et_pb_slide heading=\u00bb\u00bfSab\u00edas que&#8230; hay distintas categor\u00edas de mascarillas sanitarias?\u00bb button_text=\u00bbLeer m\u00e1s\u00bb button_link=\u00bbhttps:\/\/mcamps.com\/categorias-de-mascarillas-sanitarias-sabias-que\/\u00bb url_new_window=\u00bbon\u00bb image=\u00bbhttps:\/\/mcamps.com\/wp-content\/uploads\/2020\/04\/protective-mask-5021416_640.jpg\u00bb heading_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.4.4&#8243; header_font_size=\u00bb33px\u00bb]<\/p>\n<div class=\"post-content-inner\">\n<p><span style=\"text-decoration: underline;\"><strong>\u00bfQu\u00e9 son las mascarillas para usos sanitarios?<br \/> <\/strong><\/span><\/p>\n<p>Una<span>\u00a0<\/span><strong>mascarilla<\/strong><span>\u00a0<\/span>o media m\u00e1scara filtrante es un dispositivo que se coloca en la cara tapando las<span>\u00a0<\/span><strong>v\u00edas respiratorias<\/strong><span>\u00a0<\/span>de la persona que la lleva (boca y nariz) dise\u00f1ado para<span>\u00a0<\/span><strong>proteger al usuario de la exposici\u00f3n a contaminantes exteriores<\/strong>, y\/o dise\u00f1ado para<span>\u00a0<\/span><strong>proteger al exterior de contaminantes o fluidos respiratorios<\/strong><span>\u00a0<\/span>de la persona que la lleva.<\/p>\n<\/div>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.22.3&#8243; background_color=\u00bb#2c4d91&#8243; top_divider_color=\u00bb#efefef\u00bb top_divider_flip=\u00bbhorizontal\u00bb hover_enabled=\u00bb0&#8243; saved_tabs=\u00bball\u00bb][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4&#8243; _builder_version=\u00bb3.25&#8243; min_height=\u00bb369px\u00bb custom_padding=\u00bb0px||0px|||\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb25px||13px\u00bb custom_padding=\u00bb||0px|||\u00bb]<\/p>\n<h2>Blog<\/h2>\n<p>[\/et_pb_text][et_pb_post_slider include_categories=\u00bb201,215,99,371,301,467,469,810,50,714,199&#8243; show_arrows=\u00bboff\u00bb more_text=\u00bbLeer mas\u00bb excerpt_length=\u00bb120&#8243; show_meta=\u00bboff\u00bb show_image=\u00bboff\u00bb use_bg_overlay=\u00bboff\u00bb use_text_overlay=\u00bboff\u00bb _builder_version=\u00bb3.29.2&#8243; background_color=\u00bbrgba(44,77,145,0)\u00bb text_orientation=\u00bbleft\u00bb custom_margin=\u00bb|0px|0px|-18px\u00bb custom_padding=\u00bb|0px|0px|0px|false|false\u00bb custom_css_slide_description=\u00bbposition: absolute;||  top: 0px;\u00bb custom_css_slide_controllers=\u00bbposition: absolute;||  top: 0px;||margin-left:-20px;\u00bb][\/et_pb_post_slider][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb25px||13px\u00bb custom_padding=\u00bb||0px|||\u00bb]<\/p>\n<h2>Qui\u00e9nes somos<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb background_layout=\u00bbdark\u00bb]<\/p>\n<p><a href=\"\/quienes-somos\/\"><span style=\"color: #ffffff;\">GT<\/span><span style=\"color: #ffffff;\">F Mcamps<\/span><\/a><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"https:\/\/mcamps.com\/politica-de-cookies\/\" style=\"color: #ffffff;\">Pol\u00edtica de cookies<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"https:\/\/mcamps.com\/politica-de-privacidad\/\" style=\"color: #ffffff;\">Pol\u00edtica de privacidad<\/a><a href=\"https:\/\/mcamps.com\/contacto\/\" style=\"color: #ffffff;\"><\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"https:\/\/mcamps.com\/contacto\/\" style=\"color: #ffffff;\">Contacto<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb25px||13px\u00bb custom_padding=\u00bb||0px|||\u00bb]<\/p>\n<h2>Servicios<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=\u00bbVer todos los servicios\u00bb open_toggle_text_color=\u00bbrgba(255,255,255,0)\u00bb open_toggle_background_color=\u00bb#2c4d91&#8243; closed_toggle_text_color=\u00bb#ffffff\u00bb closed_toggle_background_color=\u00bb#2c4d91&#8243; icon_color=\u00bb#ffffff\u00bb _builder_version=\u00bb3.22.3&#8243; title_font=\u00bbKarla||||||||\u00bb body_font=\u00bb||||||||\u00bb body_text_color=\u00bb#ffffff\u00bb custom_margin=\u00bb0px|0px|0px|0px\u00bb custom_padding=\u00bb4px|0px||0px\u00bb custom_css_toggle_title=\u00bbfont-weight: normal!important;\u00bb custom_css_toggle_icon=\u00bbz-index:99;\u00bb custom_css_toggle_content=\u00bbpadding-top:0px;||margin-top:-20px;||\u00bb border_width_all=\u00bb0px\u00bb]<\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"\/cosmeticos\/\" style=\"color: #ffffff;\">Cosm\u00e9ticos<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"\/productos-sanitarios\/\" style=\"color: #ffffff;\">Productos sanitarios<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"\/codigos-nacionales-de-parafarmacia\/\" style=\"color: #ffffff;\">Solicitud de c\u00f3digos nacionales de parafarmacia<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"\/complementos-alimenticios\/\" style=\"color: #ffffff;\">Alimentaci\u00f3n y complementos alimenticios<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"\/biocidas-quimicos-contra-microorganismos\/\" style=\"color: #ffffff;\">Biocidas<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"\/formacion-sanitaria\/\" style=\"color: #ffffff;\">Formaci\u00f3n a empresas y o personal del sector biosanitario<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"\/establecimientos-sanitarios\/\" style=\"color: #ffffff;\">Otros establecimientos sanitarios<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"\/sistemas-de-calidad\/\" style=\"color: #ffffff;\">Implantaci\u00f3n de sistemas de calidad<\/a><\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_signup mailchimp_list=\u00bbgtf@mcamps.com|21d2659c11&#8243; first_name_field=\u00bboff\u00bb last_name_field=\u00bboff\u00bb title=\u00bbNewsletter\u00bb _builder_version=\u00bb3.23&#8243;][\/et_pb_signup][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas qu\u00e9 es&#8230; la nueva realidad en el sector cosm\u00e9tico?Volver a Sab\u00edas que&#8230;\u00bfQu\u00e9 est\u00e1 sucediendo en el sector cosm\u00e9tico? Las\u00a0ventas de pintalabios\u00a0se han desplomado en todo el mundo\u00a0por el uso de las mascarillas\u00a0para frenar el coronavirus. Los gigantes de cosm\u00e9tica no saben qu\u00e9 hacer con el stock\u00a0de uno de los productos de belleza que peor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[998,99],"tags":[187,103,1141,1139,193,1137,1023,393],"class_list":["post-6523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sabias-que","category-cosmeticos","tag-cosmetica","tag-cosmeticos","tag-lipstick","tag-mascarillas","tag-pintalabios","tag-postcovid","tag-sabias-que","tag-sector-cosmetico"],"_links":{"self":[{"href":"https:\/\/mcamps.com\/fra\/wp-json\/wp\/v2\/posts\/6523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcamps.com\/fra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcamps.com\/fra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcamps.com\/fra\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mcamps.com\/fra\/wp-json\/wp\/v2\/comments?post=6523"}],"version-history":[{"count":0,"href":"https:\/\/mcamps.com\/fra\/wp-json\/wp\/v2\/posts\/6523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mcamps.com\/fra\/wp-json\/wp\/v2\/media\/6534"}],"wp:attachment":[{"href":"https:\/\/mcamps.com\/fra\/wp-json\/wp\/v2\/media?parent=6523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcamps.com\/fra\/wp-json\/wp\/v2\/categories?post=6523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcamps.com\/fra\/wp-json\/wp\/v2\/tags?post=6523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}